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The Influencer (4)

Pastor Boye Oloyede

Text: Mathew 5:13-16 (NLT)

Some people shrink and lose their confidence in times of challenge. Adversity reveals your capacity; adversity also builds your capacity. A challenging environment is for us to unveil our influence.

However, complex your environment is, it is not designed to break you; it is designed to make you better.

Your influence activities need visibility. If you intend to draw attention to God, God will phenomenally lift you.

In giving visibility to your influence activities, you need to pay attention to these three things.

Pastor Boye Oloyede during the service

1. Branding: The process of giving meaning to a specific organization, company, product, or service by creating and shaping a brand in consumers’ minds.

2. Advertising: a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

3. Get professional help: You need the assistance of those professionals in your area of operation. You need to get help from the industry experts.

You must develop a reputation for excellence. You must define your target and position yourself.

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